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Qualitative Inquiry, Vol. 3, No. 4, 388-402 (1997)
DOI: 10.1177/107780049700300402

The Ethnographic Method in Sociology

Raymond L. Gold

University of Montana

This article calls attention to the basics m ethnographic fieldwork and points out how they fit together to form the ethnographic method in sociology. The various requirements that must be met to achieve reliability and validity of fieldwork data are discussed. They include adequate and appropriate sampling procedures, systematic techniques for gathering and analyzing data, validation of data, avoidance of observer bias, and documentation of findings. The article shows the novice and reminds the experienced field-worker that the ethnographic method is a singularly dynamic and fruitful way of studying the human scene, offering, as it does, unique investigative, substantive, and theoretical contributions to social research.


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